Our Mission:
Create Best In Class Podcast Productions

Benefits of a Podcast

• Podcasts Make Information Personal.
  In a podcast, the content is communicated directly to you, the listener, either verbally or through video. That’s a much more intimate way of getting information than reading it from an e-mail, document, or advertisement.

• Podcasts Are Convenient and Easy to Consume.
  Once you subscribe to a podcast feed, new podcasts are automatically downloaded to your computer or mobile device as soon as they are available. You can listen to them at your convenience.

• Podcasting Is a Time-Efficient Form of Communication.
  You can listen to podcasts while you do other things at work or at home, or during your commute. Some meetings can be eliminated in favor of podcasts, saving time and improving productivity.

• Podcasts Are Portable.
  Once a podcast resides on your computer or mobile device, you can take the podcast with you and listen whenever or wherever you want. 

• Podcasting is an On-Demand Technology.
  Listeners decide what they want to hear, and when they want to hear it. This means that if they are subscribing to your podcasts, there’s an excellent chance they’re actually getting the information you’re providing to them.

• Podcasts Are One Way to Deliver On a Social Networking Strategy.
  Your podcast subscribers are the core of your community and over time, they will be your best prospects for deepening the relationship through cross-sell and loyalty tactics.

• Helps In Building Better Relationships with the Audience
  Even though a podcast is a one-sided medium, it helps in building effective relationships with the listeners. It gives the feeling that the listeners know the person speaking on the podcast. People listen to podcasts because they have something in common with the speaker and the brand the speaker is representing. Such a good relationship helps in building trust. This encourages listeners to be associated with the brand. This, in turn, leads to improved conversion. People are more likely to buy something from a friend than a stranger.

• Podcasts Are Highly Engaging
  We are no strangers to information overload. With the internet being filled with an ample amount of written content, audio and video information that attempts to engage customers can be a welcoming break from the monotony. Additionally, it leaves enough room for the speaker to convey the message in a highly interactive way which written content or a banner ad may not essentially provide.

• Authoritative Presence
  A podcast provides a format for sharing your expertise in your industry. Audio and video formats allow you to inject your enthusiasm and speaking skills to add an air of authority to the information that is often lacking in the written word. Regular podcasts with accurate information or ideas help establish you and your company as an authority in the business. Customers want a company that knows the industry, so the podcasts help build up that trust.

• Audience Connection
  Hearing the voice of the presenter gives the audience a stronger connection than simply reading the information on a web page. If you broadcast regular podcasts, the listeners become familiar with your voice and presentation style. This familiarity keeps them coming back and keeps your company in their minds. A podcast is a more personal way to reach out to new potential customers. They get a better idea of your values and way of running the business. Your audience also has more flexibility on how they listen to the podcast. With traditional print articles or websites, users must focus more attention on the task. Podcasts allow the audience to listen while doing other things.

• Brand Awareness
  The familiarity and consistency of regular podcasts helps develop your company's brand to make it a household name. You are able to integrate information about your products and services as they relate to the information in the podcast. 

• Podcasts are “Evergreen”.
  Both audio-only and video podcasts are “evergreen”, in other words, they live forever. Even if only a small amount of people listen or watch the podcast episode on the release date, the podcast remains available indefinitely. A typical podcast episode will rise in listenership and viewers as time goes by. 

• Podcasts may be Repurposed.
  Both audio-only and video podcasts may be posted on a company’s website, included in email campaigns, sent directly to customers and sales reps, or streamed at trade shows.